Its about what we can do for you to generate traffic and awareness for a website.
SMO is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
The idea is to strategically create interesting content that encourages and entices people to engage with a website.
Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking,video and photo sharing websites.